Audience Profile Sweeney & Associates conducted audience research for the sixth consecutive year.
Following are the results for the 2007 Festival.

Gender
44% Male
55% Female

Age
33% 18-29
27% 30-39
40% 40+

Personal Income
18% - Less than $16,000
14% - $16,001 - $30,000
28% - $30,001 - $54,000
18% - $54,001 - $74,000
12% - $74,001 - $100,000
9% - Over $100,000

• 48% are single
• 42% of MIF's audience are renters, 42% own their own home and 14% live with their parents or family

Work & Study

• 23% of attendees study (15% full-time and 8% part-time)
• Of the 67%   of attendees who work, 49% work full-time and 18% part-time.
• 8% of MIFF attendees are retired
  

MIFF Loyal

• 74% of atttendees are repeat visitors to MIFF. Those aged 18-29 are most likely to be new to the Festival.

Residential Profile

• 61% Melbourne’s Inner City
• 29% Melbourne’s outer suburbs
• 4% Regional Victoria
• 4% Interstate
• 1% Overseas

Travel

• Attendees travel on average 1.8 times a year, with 58% having been overseas at least once over the past 12 months.
• Countries frequented the most include USA, Canada, UK, New Zealand, China & Hong Kong.